Drew Barrymore’s Berry-More Butter Lands at PopUp Bagels Charleston Sept. 17
The limited-edition collaboration with The Drew Barrymore Show will be available at PopUp Bagels locations nationwide through Sept. 30
Charleston bagel lovers are getting a celebrity collaboration this week.
Drew’s Berry-More Butter, a limited-edition creation from Drew Barrymore and PopUp Bagels, officially launches nationwide on Thursday, Sept. 17, including at the Charleston shop at 83 Mary Street.
The butter was created in connection with the Season 7 premiere of The Drew Barrymore Show and features a blend of berries with gooseberry as the centerpiece. PopUp Bagels describes the spread as sweet-meets-tart with a light pink color, designed to pair with the brand’s hot, whole bagels.
What Charleston customers can expect
The collaboration officially runs Sept. 17 through Sept. 30 at PopUp Bagels locations nationwide.
There is also an opening-day perk: the first 50 three-packs sold at each location on Sept. 17 will be gifted with Drew’s Berry-More Butter, according to the company.
That means Charleston customers hoping to try the limited release — and potentially score the launch-day giveaway — may want to get there early.
📍 PopUp Bagels Charleston
83 Mary St.
Charleston, SC 29403
The story behind the collaboration
Barrymore developed the berry-forward concept herself after becoming a fan of PopUp Bagels.
According to the company, the partnership grew out of her interest in the brand and eventually became part of the celebration surrounding the seventh season of her daytime show. PopUp Bagels founder Adam Goldberg was also featured during premiere week to introduce the collaboration and discuss how the recipe came together.
The limited release continues PopUp Bagels’ strategy of rotating special spreads and collaborations alongside its core menu.
PopUp Bagels is still relatively new to Charleston
The Charleston shop represents PopUp Bagels’ first South Carolina location, part of a broader expansion plan that the company says could eventually include more than five additional locations around the state.
The brand has built its identity around a stripped-down approach: hot, whole bagels served fresh from the oven and meant to be torn apart and dipped rather than sliced and toasted. PopUp Bagels calls the method “Grip, Rip and Dip.”
The Charleston location is now part of the brand’s growing lineup of permanent shops nationwide.
What to know
Drew’s Berry-More Butter launches: Sept. 17
Available through: Sept. 30
Where: PopUp Bagels Charleston, 83 Mary St.
Opening-day perk: First 50 three-packs at each location receive the limited butter
Flavor: Berry blend featuring gooseberry
If you’ve been looking for an excuse to try PopUp Bagels — or you’re already a regular — this is one of those short-window drops that won’t be around long.
